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Biography
J. Duncan Berry is a "visual equity analyst." His work
centers on re-animating a brand's sensory equities in order to expand emotional
connections with consumers/customers.
We are currently extending the learnings gained from innovation and design work
in FMCG/CPG for the banking and financial services industries.
If your firm would like to leverage existing consumer insight research into
powerful design initiatives — designs that produce emotionally resonant
messaging to move people, services and product — let's talk!
Proprietary qualitative research techniques enable us to isolate key emotional
drivers. On this foundation, we establish the logical "analogs" associated with
each driver. These analogs guide our detailed stretch work; we employ semiotics,
archetypes, ritual analysis and related methods to anchor and guide the process.
For many years managing director of a high-end, private label import company,
Berry has extensive experience with global enterprise process management,
marketing, systems design and quality control.
He also maintains an international reputation as an art and architectural
historian, publishing and lecturing at universities and academic symposia in the
United States and Europe.
Berry was a Fulbright Scholar at the University of Vienna (Austria), an IREX
Scholar at the Technical University of Dresden (Germany), a Fellow of the
Institute of International Studies, and University Fellow at Brown University
where he received both his Ph. D. and A. M. degrees in the History of Art and
Architecture. He received his undergraduate degree (with honors) from The
College of Wooster (Wooster, OH).
He lives on Cape Cod with his 12-year old daughter, Charlotte.
 Douglas
Karlson is the former president of Country Floors, Inc., a leading brand in the
luxury home furnishings industry, where he worked for many years in both
marketing and customer relations.
Doug received his BS from Northwestern University, and studied at the University
of London. He earned an MBA from New York University’s Stern School of Business,
where he majored marketing and had the good fortune to study under the late J.
Edwards Deming.
In addition to his work in market research, Doug is an experienced journalist
and has won three New England Press Association awards.
He lives with his three children on Cape Cod.
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