Downloads

   Semiotics and Package Design

   Logic, Emotion, and Banking

   Package Design Magazine / Designers Corner Article

   Applied Iconology White Paper

   NeuroDesign White Paper

   NeuroDesign Book

   Berry on Auer 2005

   Berry Bibliography

In the News

   Dziersk: Time to Get Emotional

   enRoute: More Than a Feeling 1

   enRoute: More Than a Feeling 2

   JDB in Getting Emotional With Customers

   JDB in Packaging Gets Psyched

   Moving from USPs to ESPs

   Reveries.com: Marketing Insights: Tactile Tactics

   Tactile Branding - CTV.ca

   JDB in The New York Times 02-03-08